UK celebrity Myleene Klass meets underprivileged mothers in Metro Manila on a fact-finding mission in The Philippines with aid agency Save the Children UK for their campaign, 'Power of the First hour', calling for greater awareness on the benefits of breastfeeding, and warnings on dangers of not breastfeeding to be printed in large on formula packaging. Thousands of babies are dying from fatal diseases they would have been better protected from had they been breastfed. Many mothers in countries like The Philippines haven't been educated on health benefits of breast milk so instead rely on formula they can barely afford. The campaign says 830,000 babies worldwide could be saved every year if they were breastfed from birth. The campaign was launched on 18th February 2013.